The Scalp First Revolution

Featured in Mocha Hair Year 20, Issue 4.

A new approach to hair regeneration for the modern salon.

They tell you things they won’t tell anyone else. Sitting in your chair, more clients are confiding in a concern that has nothing to do with colour or cut: increased shedding, a widening hairline, an overall loss of density. And they’re looking to you, their trusted hairdresser, for answers.

Hair loss has become one of the fastest-growing concerns walking through salon doors, quietly reshaping what “expertise” means behind the chair.

Beyond Colour and Cut

As demand grows, so does the opportunity for salons to expand the conversation beyond traditional haircare. Colour, cutting and styling remain at the heart of the salon experience, but scalp health is fast becoming just as important a part of the consultation. After all, healthy hair starts with a healthy scalp.

Hair restoration is no longer a niche category. Clients are asking questions earlier, before thinning becomes advanced, an opening for salons to build stronger, longer relationships through ongoing treatment plans and home care.

It’s also driving innovation, with more brands shifting focus to the health of the scalp and follicle rather than simply the hair fibre. One product leading this scalp-first approach is Kojaxin, developed by Larimide Spain and available in Australia through The Australian Dermal & Laser Institute (TADLI).

Meet Kojaxin: Backing Science, Not Hormones

Rather than taking a hormone-based approach, Kojaxin is a professional hair regeneration serum designed to support healthier hair through healthier scalp function. Suitable for both women and men, it slots into a salon treatment plan or works as a stand-alone home care solution, for clients experiencing thinning hair, increased shedding, or simply wanting to protect their scalp and follicle health long-term.

At its heart is a blend of 16 naturally derived active ingredients, taking a multi-targeted approach rather than relying on a single hero ingredient. Some actives strengthen the hair fibre, others support scalp circulation, and several calm inflammation and support a balanced scalp microbiome, helping follicles stay in their active growth, or anagen, phase for longer, reducing shedding while encouraging stronger, fuller-looking hair over time.

The philosophy is simple: healthier follicles are the foundation of healthier hair. Kojaxin isn’t just for clients already experiencing thinning, it’s a preventative option too, and an easy way to open the scalp health conversation with clients who aren’t worried yet.

Consistency remains one of the most important factors. Hair grows in natural cycles, so visible improvement takes time, and realistic expectations, backed by the right home care routine, are essential to the outcome.

Proof in Practice: The TADLI Trial

The early clinical results are encouraging. In a recent trial, TADLI tested the Kojaxin Hair Regeneration Ampoule on nine participants over six weekly sessions, recording significant improvements in hair density and thickness, with the strongest results among those who also used Kojaxin at home, a reminder of how much home care consistency matters to the outcome.

From the Chair: Marnie’s Case Study

Before recommending Kojaxin to her clients, Marnie Kallmeyer, owner of Scar Treatment Perth, decided to put it to the test herself.

“After more than 25 years in the skin industry, I’m very selective about what I incorporate into treatment plans, so I wanted to see how it performed clinically before recommending it – and my case study was mind-blowing!”

Since November 2025, Marnie has used Kojaxin for clients with female pattern thinning, general hair thinning, age-related male hair loss, alopecia and hair loss following skin cancer treatment. Every presentation is different, she says, and every treatment should always be tailored to the individual.

She’s also using it on herself, to reverse traction hair loss caused by years of wearing her hair up at work.

“I’m currently using it for my own ‘traction’ hair loss – always wearing my hair up at work and watching my hairline thin out over the last year – I’m loving watching my new hair regrow and can’t wait till they are longer!”

Marnie says the first signs of improvement tend to follow a pattern.

“The first change I tend to see is a noticeable reduction in shedding, which is often very reassuring for clients. As treatment progresses, improvements in scalp health become more evident, followed by stronger, healthier-looking hair with increased density and new growth in suitable candidates.”

She’s just as passionate about setting expectations. Hair restoration, she stresses, is a process, not a quick fix.

“Hair restoration is never an overnight process, and outcomes always depend on the underlying cause of the hair loss, overall health and consistency. However, I’ve been genuinely impressed with the quality of results and - just as importantly, the confidence it has helped restore for many of my clients.”

“Most clients begin noticing less shedding and visible improvements in thickness, new growth within six to eight weeks, generally becoming more apparent from around the three-month mark, with continued improvement over time when they remain consistent with their home care.”

Tell, Don’t Sell

For Marnie, recommending home care has never been about the retail dollar, it’s about giving clients their best shot at lasting results.

“For me, recommending home care has never been about retail – it’s about giving clients the best opportunity to achieve lasting results,” says Marnie.

It’s a philosophy plenty of salon professionals will recognise.

“I ‘tell’ clients what I recommend is best for them. I do not ‘sell’, I ‘tell’. This way, the client is educated on my professional opinion and guidance, and it is up to them. This is a successful philosophy.”

For Marnie, the real measure of a product isn’t the first purchase, it’s whether clients keep coming back because they’re genuinely seeing results.

“Clients appreciate understanding the science behind what they’re using and when they begin seeing improvements, repeat purchases happen naturally. I believe the strongest indicator of a product’s value isn’t the initial sale – it’s when clients continue using it because they’re genuinely seeing the benefits.”

A Complete At Home Program

The Hair Regeneration Serum sits at the centre of the range, complemented by an Anti-Hair Loss Shampoo and Anti-Hair Loss Mask, giving salons a complete home care program to recommend between appointments. Together, the range strengthens the hair fibre, supports scalp health, and complements salon treatment plans for results that last.

The Opportunity Ahead

As more clients seek professional advice for thinning hair, salons have a genuine opportunity to expand their services. Products like Kojaxin don’t replace your expertise as a hairdresser, they extend it, giving you another way to educate clients and deliver care that lasts well beyond the salon chair.

For Marnie, the biggest rewards have always come from a considered, long-term approach to treatment.

“After decades of working in skin regeneration and tissue repair, I’ve learned that successful outcomes are rarely about one treatment or one product – they’re about choosing evidence-informed solutions that work together. Kojaxin and the TADLI team have become a valuable part of that approach. Seeing clients regain not only healthier hair but also renewed confidence is always the most rewarding outcome.”