Featured in Beauty Biz Article 14, Issue 1.
“If you were going to open up a clinic, what devices would you buy?” That’s the question that I am constantly being asked.
Having owned 15 highly successful locations across Melbourne, training for several key manufacturers and being in the industry for nearly 20 years, has allowed me to have insight as to what devices a business must consider in order to be successful and stand out from their competitors.
However before divulging into those devices, you need to ask yourself “what is my business trying to achieve, is the focus hair removal or skin?” Skin rejuvenation is what will make you stand out from most of the competitors and large franchise chains, since their focus is on hair removal, which is a saturated market. To give you the edge, high client retention rates and satisfaction as well as loyalty, the focus needs to be on skin: scar, stretch mark and wrinkle reduction, pigmentation and vascular treatment, melasma, acne and rosacea management and maintaining your clients youth and skin laxity via collagen induction.
So if you are wanting to extend your treatment menu, offer more results driven services whilst keeping both your clients and team happy then here are the must have devices/treatments and why:
IPL (Intense Pulsed Light)
IPL is an amazing technology since it delivers a broad-band of light, this means you can choose various wavelengths, depending on your clients needs and skin condition.
All manufacturers will have a wavelength from 510nm to 560nm to treat epidermal pigmentation such as sun spots, freckles or solar lentigos, these can be eradicated within 2-4 treatments, giving your clients a clear complexion, very quickly. Down time can be anywhere from 7 to 28 days, depending on where you are treating in the body. There are some limitations on what type of pigment you can treat, dermal pigmentation such as melasma and PIH should not be treated with IPL, since this may stimulate the melanocyte and cause a rebound effect. Additionally you cannot treat Fitzpatrick skin types 5 and 6.
Utilising the same wavelength, 510nm to 560nm, various vascular conditions can be treated such telangiectasia, spider nevi, angiomas, as well as rosacea management. When utilising the correct technique and fluences, vascular treatment with IPL is highly successful, taking only about 4 treatments, with rosacea requiring more treatments and long-term maintenance. Again darker Fitzpatrick are not suitable for this treatment, due to the absorption by the competing melanin in the skin.
The 580/590nm wavelength is one of the most under-utilised wavelengths, yet the results are extraordinary – especially when combined with epiblading, micro-needling and RF in the same treatment. Reaching approximately 2mm to 3mm deep, depending on the pulse duration selected, this wavelength is brilliant at stimulating fibroblasts, which in turn synthesise collagen, elastin and glycosaminoglycans (GAGs). Treatment with 580/590nm will help with scar revision, fine lines and wrinkles, stretch marks, open pores and an overall skin plumping and rejuvenating effect.
LED (Light Emitting Diode)
RF (Radio Frequency)
Even if you were to purchase one of these devices at a time, you are on the right path to a successful business that is renowned for performing results driven skin treatments. On a final note, when purchasing a device, ensure you are buying from a reputable company that has been around for at least 5 years and provides excellent training and technical support. Also check that the device has an ARTG number and is listed on the TGA to ensure your insurer covers you.
For more advice, book in a one hour consultation with Nancy to ensure you are making the right purchase for your business or a personalised coaching session for you and your team, to get the most out of your existing devices or to learn how to effectively and safely combine modalities.