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3 Growing Trends in the Australian Aesthetic Industry

Featured in Beauty Biz Year 16, Issue 2.


In today’s rapidly evolving world, technology is playing an increasingly crucial role in shaping our lives. From smartphones to smart homes, we are witnessing an explosion of innovation in every field.


One area that is particularly seeing a surge in advancements is the Australian aesthetic industry. With the rise of non-invasive, tailored treatments and the integration of artificial intelligence, the industry is undergoing a transformational shift. In this article, we explore these 3 growing trends and how they are revolutionising the way we approach aesthetics.


1. Non-Invasive and Minimally Invasive Treatments

There has been a growing trend towards noninvasive and minimally invasive treatments, as more people seek out these types of treatments to achieve their desired aesthetic results without the downtime and risks associated with traditional surgery. Injectables and energy-based treatments are some of the most popular minimally invasive treatments in the market. They offer a variety of benefits, including faster recovery time, fewer risks, and more natural-looking results.


Moreover, these treatments are becoming more sophisticated, with advancements in technology and techniques that can deliver better results with fewer side effects. One of the most significant advantages of non-invasive and minimally invasive treatments is the ability to achieve aesthetic goals without undergoing surgery. For instance, fillers can add volume to the cheeks, lips, and other areas of the face, while energy-based treatments can help reduce wrinkles, pores and age spots.


Another advantage of these treatments is that they are generally more affordable than surgical options. In many cases, these treatments can achieve similar results to surgery at a fraction of the cost.


Non-invasive treatments have come a long way in recent years, and the trend towards these types of treatments is likely to continue in 2023. With advancements in technology and techniques, clients can now achieve their desired aesthetic results with fewer risks and less downtime. It is important for aesthetic professionals to keep up with these trends and offer their clients a range of treatments to meet their needs.

2. Personalisation and Customisation

3. Non-Device Related Advanced Technology

When synergistically blending the above 3 growing aesthetic trends, the aesthetic industry is set to revolutionise the way clients receive treatments. With a focus on providing natural-looking, long-lasting results, while also taking into account individual client needs, the industry is poised to meet the growing demand for personalised and efficient treatment options. And with the continued advancements in technology, including the use of AI and virtual consultations, the future of the aesthetic industry looks bright. It is an exciting time for both clients and aesthetic professionals, as they work together to achieve the desired aesthetic outcomes in a safe and effective manner.

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